MARKETING SUPPORT
What does "marketing" mean to your organization? You will get three different answers if you ask three colleagues in three distinct roles in your company. Most people believe that marketing is the process of advertising your products or services to potential customers. And while this is not incorrect, it is a massive understatement. In a recent survey, 83% of global CEOs said that they look to marketing to be the significant driver for most or all the company's growth plans. Is your company taking your marketing this seriously? It would be best if you were. Your competitors are.
The world of marketing is changing every day. Some of the most influential platforms for getting your messaging in front of customers didn't even exist five years ago. The tactics and methods considered cutting edge only five years ago would be old-fashioned and outdated today.
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In the past, companies almost always had an exclusive in-house marketing team that handled what was considered the day-to-day duties of marketing. Today most forward-thinking companies realize that it is not only cost prohibitive but almost impossible to have "best in class" level marketers in all needed disciplines in-house, especially if you are trying to penetrate a foreign market.
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Effective marketing in today's environment requires a vast set of skills and an understanding of harnessing all these tools to provide the best customer experience. This process can be even more challenging for international companies trying to modernize their marketing capabilities while navigating the complexities of foreign languages and business practices.