EVENT PLANNING
Trade Shows, Trade Fairs, Networking Events, and other face-to-face events have long been a staple ingredient of any successful business's marketing and sales plan. While the pandemic has changed this over the last few years, customers still crave interaction with your company. People want to experience what your company is about in a more personal way than just clicking through your website. Live events allow you to stand out from competitors, but trade shows can be costly and time-consuming. Without a clear plan of what type of image you are trying to portray and what your goals are, you will likely be disappointed with the outcome.
I have always been shocked to see a company with incredible products waste precious marketing dollars at a trade show. Imagine two less than outgoing gentlemen sitting behind a table, not engaging customers but playing on their phones in front of them; only a few poorly merchandised pieces of product sit on the table next to a few flyers. I wonder why you would spend that money and waste your opportunity to engage with potential customers. The worst part is that the image you send is unprofessionalism and disinterest.
Our team has over 35 years of experience planning, attending, and hosting trade shows, trade fairs, and in-person events. Let us work with you to ensure your trade show budget goes further, creates more of an impact, and drives more sales. You do not have to spend more to accomplish more, but you need a clear plan that aligns closely with your marketing and sales strategy.
Let us help you create a memorable experience for your customers by presenting an engaging and welcoming environment complete with highly targeted imaging, sales, and marketing collateral and a marketing plan to make your booth or event the highlight of the show or festival.
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