SALES & MARKETING SUPPORT
What does "marketing" mean to your organization? I would bet that if you ask three different colleagues, in three different roles in your company, you are going to get three very different answers. Most people believe that marketing is the process of advertising your products or services to potential customers. And while this is not totally incorrect, it is a massive understatement. In a recent survey 83% of global CEOs said that they look to marketing to to be a major driver for most or all the company's growth agenda. Is your company taking your marketing this serious? You should be, your competitors are.
The world of marketing is changing every day. The tactics and methods that were considered cutting edge only five years ago would be looked at as antiquated and outdated today. Some of the most influential platforms for getting your messaging in front of customers didn't even exist five years ago.
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In the past companies almost always had an exclusive inhouse marketing team that handled what was considered the day to day duties of marketing. Today most forward thinking companies are realizing that its not only cost prohibitive, but almost impossible to have "best in class" level marketers in all needed disciplines in house, especially if you are trying penetrate a foreign market.
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Effective marketing in todays environment not takes a totally different set of skills and a desire to harness all of those in order to provide the best overall customer experience and thereby drive growth. This can be even more challenging for international companies trying to modernize their marketing capabilities while also navigating the complexities of language and business practices.
SALES & MARKETING SUPPORT
A wise man once said "There is nothing wrong with a business that more sales cannot solve" This is not 100% true, but its close. The ability to successfully drive sales is key to the future of any business. Sadly many organizations fail to complete to crucial final step in the business process. Our team can help you assess your overall sales goals, create a comprehensive and attainable sales plan, help determine what collateral pieces are needed, assess your competitors strengths and weaknesses and train your sales team to improve closing rates and lifetime customer value.
In order to attain your companies growth goals it is imperative that the organization creates a comprehensive sales plan, this should include short and long term planning aimed at creating a clear path to reaching your goals. It is important for the company to do the necessary research to understand its position in the marketplace. Market conditions are ever-changing, so its important to study them and to adjust your sales plan accordingly.
One of the most common issues companies face is a misalignment between marketing and sales. Misalignment between sales and marketing reduces revenue, negatively impacts the customer experience and makes it tougher for your sales team to reach their goals. We can work directly with your marketing and sales teams to make sure the message is clearly understood, and the sales team has the right collateral sales pieces that help them drive growth.
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Once we have worked with you and your team to create your sales goals, created a detailed sales plan to achieve it and we have worked with marketing to put the right tools into the hands of your sales team its time for sales training. Sales training is a critical step in making sure your efforts are not wasted with poor communication, mixed messages and not asking the right questions to give your customers the experience and value they require to trust your brand.
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