BRANDING & ACTIVATION
Branding is as important to prospective customers as the products and services a company provides. Research shows that consumers can form an opinion of your company by just looking at your logo. That means that your first impression may make the difference between gaining a new customer or losing them forever. When you consider how hard you work to provide quality products and services the stakes are too high to take this critical step lightly.
Branding can seem complex, and it can be both broad, granular and nuanced. There are a few key principals that must be followed to give you the best chance of telling a compelling and meaningful brand story to prospective customers.
First you have to understand the market environment that you are playing in. What is important to your customers, what other choices do they have and what are you doing different that makes you stand out?
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Our team has extensive experience in creating a branding strategy that aligns with your companies mission, vision and values and tells the story in a consistent and cohesive fashion through all your activities. It is much more than just logos, font choices and color palettes. Creating a successful brand allows your company to present your message in a consistent, cohesive fashion that is engaging and targeted to meet both your company growth goals and provide value to your customers.
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Corporate branding for an international company trying to be successful in a foreign country can be exceptionally hard due to lack of understanding of local cultures, clear grasp of the language and acceptable business tactics and practices. This is our specialty, giving you an insiders perspective on what is important to your target customer and how to clearly get your message across.